Greg James

Founder & Creative Director

Greg James is at the creative helm of the salon overseeing a team of highly skilled stylists and natural hair colour specialists. Greg knew that hairdressing was his vocation from an early age and has been fortunate to have never needed to deviate from his path. He began his career at Vidal Sassoon in 1999 and quickly progressed through increasingly senior positions at several leading salons before becoming Creative Director of Aveda salon, Kamigata. Here he developed his understanding of the benefits of organic products. Greg is now delighted to be leading his own team at Goji and, as well as providing the full range of colour and cuts, he is also our Great Lengths and hair up specialist. He loves to be inventive so if you’re not sure what you want, just put yourself in his capable hands!

Thanks so much to Greg and the team, excellent service from start to finish and I absolutely love my hair!” Lori

Greg has to be one of the best hairdressers around. I have never been so committed to a hair salon until Greg opened his. They are super friendly and welcoming everytime. I have never left the salon unhappy. Very happy customer.” Amy


Salon Manager/Barber

Kitty joined the team to help Greg and Vicky with the smooth running of the salon and to enable us to develop in new and exciting ways! Kitty is originally from Devon but has now made Cardiff her home and is loving her life in Pontcanna. She brings a wealth of management experience to the role, as well as her barbering skills.



Master Stylist

Sophie worked with Greg at Kamigata for a number of years before joining the team at Goji in November 2015. Sophie is an experienced stylist and specialises in cutting and colour and has built up a loyal clientele.

Sophie always does the most amazing job with my hair; thank you so much xx” Liz

Perfect little salon. So accommodating. Great staff, private to public.First hairdresser I have found in over 10 years that hasn’t chopped my hair off, or left it without a curl. Sophie thanks! Feel a lot more confident. It’s the first salon in a long time I’ll 100% be returning to. Top class service! Thank you goji, I’ll look forward to the return, instead of my usual dread.” Emma

Absolutely love my new hair thanks to Sophie! All the staff were lovely and an amazing salon using natural and organic products. Looking forward to coming back already! Thank you” Jessica

No words, other than Sophie is amazing. Oh, and the salon – get booked in.” Annie


Senior Stylist

Katie is an experienced stylist who joined us having worked in several salons in and around Cardiff since qualifying in 2013. She offers the full range of cut and colour services, as well as gents’ and children’s cuts, but her passion is hair-up and wedding hair. Her warm and bubbly personality makes her popular with her clients.

“Always a lovely experience coming here, such friendly staff. Had balayage done by Katie who did an amazing job. Wouldn’t go anywhere else!” Caitlin

“My first cut with Katie who made me feel at ease and suggested some ideas for a colour update on my next visit which I can’t wait to try! Lovely head massage from her colleague was just what I needed – thank you x”

“Katie has been looking after my hair for a few years now, she is always professional and friendly. She always seems to know just what needs doing. I am always pleased with the results. Thank you Katie”

“Katie expertly and very kindly restored my hair colour after a bad DIY attempt – brilliant!” Lin


Salon Assistant

Chloe is our pocket rocket!  Her petite stature is in direct contrast to her energy levels.

Hairdressing is Chloe’s passion, particularly colour and blow dries.

In her spare time she likes to spend time with friends and family…and bike rides!


Graduate Stylist

Becky joined Goji in 2018 as a salon assistant and went on to complete her NVQ Level 2 training with us. She now offers Graduate Stylist services as well as hair straightening/smoothing services. In her time off, she enjoys surfing and socialising!


Salon Assistant

Megan is every hair salon’s dream! She assists our stylists in every way possible! She is currently training in salon with Greg so that she can become a stylist in the future.


Graduate Stylist

Ebony joined us as a salon assistant, completing her NVQ Level 2 qualification under Greg’s watchful eye. She is now a Graduate Stylist and is also trained in offering hair straightening/smoothing services.





Osian moved from his hometown of Aberystwyth to Cardiff to embark on his barbering career.  A keen footballer, he is enjoying the opportunity to be in the heart of Welsh football in Cardiff.

Osian is a fluent Welsh-speaker.

“A brilliant haircut from Osian. Great chat too. An excellent barber in Pontcanna” Emyr


Salon Co-Ordinator

Rachel supports Kitty on Goji’s reception. After 8 years in the marketing industry Rachel looks after client relations. She loves to travel and spends her free time volunteering at animal shelters and helping people with their mental health and well-being. A day at the salon is great for some self-care and she looks forward to welcoming our lovely clients at reception or via our social media.

Vicky Griffin


Vicky originally set up Goji with business partner Greg and they ran it for 7 years together, very successfully. Now that Goji is firmly established, Vicky has since decided to reduce her role in order to focus on fostering but is still behind the scenes as the accounts manager and supporting Greg when needed.